Examination of Conversion Rate Activities

These strategies are based on consumer behaviour theory which identifies convenience‚ personalisation‚ and rewards as influencing purchasing intention․ Furthermore‚ personalizing the communication to unique customers has been shown to improve customer satisfaction as customers prefer targeted personal offers․

The TAM theory suggests that consumers are more likely to purchase products or services through mobile when the service is easy to use and useful․ Thus‚ improving the usability of mobile checkouts and apps can increase conversion rates․

Loyalty programmes promote the repeat purchase behaviour of customers as the customer expects rewards for the number of purchases․ Relationship marketing theory argues that companies should invest in existing customers․

Together‚ they could improve Greggs' digital performance through increased sales‚ customer loyalty and profitability․

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