New Future Digital Marketing Process

Social media marketing is currently one of the most vital digital marketing tools․ Future digital marketing will be more engaging‚ individualized‚ and AI-driven․ Therefore‚ Greggs should develop a new "AI Sensory Marketing Ecosystem" that can improve the consumer experience․

The AI Sensory Marketing Ecosystem concept

Sensory Marketing could potentially include an AI Sensory Marketing Ecosystem which would use artificial intelligence (AI)‚ wearables‚ and augmented reality (AR) to improve food experience prior to purchase․

The customer could then‚ for example‚ use smart glasses or mobile AR to see Greggs products in their environment‚ with AI recommending food products based on customer behaviour‚ their location‚ weather and previous purchases․

In addition‚ customers could automatically place orders through voice assistants and smart devices based on predicted customer preferences․

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