Social Media Marketing Activities


1․ Influencer Marketing Campaigns

Collaborating with UK food influencers‚ specifically on TikTok‚ to promote new products and seasonal campaigns would likely be effective‚ considering influencers are more trusted than customary advertising․ Partnerships can help expand reach and reach younger consumers while increasing brand awareness․

2․ User-Generated‌ Content Campaigns

Greggs can encourage customers‌ to share images and videos of Greggs products with hashtags such as #GreggsLunchChallenge․ User-generated content creates social proof and increases customer engagement as customers feel involved with‌ the brand․

3․ TikTok and short-form video content

Short-form videos are one of the fastest growing forms of digital content․ Greggs can share short videos of behind the scenes activity in the bakery‚ product promotions or popular TikTok challenges․ This fits into the playful nature of Greggs' brand and appeals to a younger audience․

4․ Promoting the App Through Social Media

Greggs can offer new and exclusive discounts via links to the Greggs app on social media‚ for example‚ offering a free coffee for the consumer downloading the Greggs app from a link in an advertisement on Instagram․ This will increase downloads and conversion rates for the Greggs app․

5․ Seasonal and Event-Based Campaigns

Greggs could also continue to use seasonal campaigns at Christmas with its Christmas product range‚ new vegan product launches‚ and football partnerships to create urgency and emotional connection to drive sales․

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