Key Performance Indicators‌ (KPIs)

KPIs‌ to measure the success of Greggs' social media marketing strategy include:

KPI        

Purpose

Engagement Rate       

Total likes‚ shares and comments

Reach and Impressions          

Measures brand awareness

Click-Through Rate (CTR)       

Number of people who visited‌ app or website

Conversion‌ Rate          

Determines purchases or app downloads

Customer Retention Rate      

Measures customer loyalty and repurchases

These KPIs allow Greggs to determine whether its social media operations are meeting business objectives․

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