Reference List (Harvard Style)

Chaffey, D. and Ellis-Chadwick, F. (2022) Digital Marketing. 8th edn. Harlow: Pearson.

Greggs (2026) Official Website. Available at: https://www.greggs.co.uk (Accessed: 17 May 2026).

Kaplan, A.M. and Haenlein, M. (2010) ‘Users of the world, unite! The challenges and opportunities of social media’, Business Horizons, 53(1), pp. 59–68.

Kotler, P., Kartajaya, H. and Setiawan, I. (2021) Marketing 5.0: Technology for Humanity. Hoboken: Wiley.

Ryan, D. (2020) Understanding Digital Marketing. 5th edn. London: Kogan Page.

Smith, P.R. and Zook, Z. (2020) Marketing Communications: Integrating Offline and Online with Social Media. 7th edn. London: Kogan Page.

 

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